Landing Page Audit
Founder Ego
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Why Ego-Driven Copy Kills SaaS Conversion
When potential customers land on your page, they ask one question: "What is in it for me?"
They don't care about your childhood dream, your 3-year product vision, or your VC partners. They care about their own problems. When your copy is stuffed with words like "we", "our vision", and "our platform", you force the user to do the mental heavy-lifting of figuring out how your product fits their workflow.
How to Rewrite for the Customer
| EGO VERSION (WE-FOCUS) | CONVERTING VERSION (YOU-FOCUS) |
|---|---|
| "We built the most advanced dashboard for SaaS companies." | "Monitor your SaaS metrics in one unified dashboard." |
| "Our mission is to help companies reduce customer churn." | "Keep your customers longer. Reduce churn by 12% in weeks." |
| "We are excited to introduce our new scheduling API." | "Add reliable meeting scheduling to your app in 5 minutes." |